fashion

How this Bengaluru youth’s startup makes Rs40 lakh selling streetwear from a cart

Inspired by an ice-cream cart, Bengaluru’s Nandan Renukkappa rolled out Untamed Streetwear in 2022. The 23-year-old now earns Rs40 lakh annually selling chic sneakers, hoodies, tees and more, proving that big fashion ideas can run on four wheels